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Phone :

+234-803 057 9803

Email :

contactus@medialuxe.co

Office Address :

6 Soji Adepegba close, off Allen Avenue, Ikeja

We provide end-to-end marketing communications solutions with technology at the core. No matter if you're in the process of developing a new brand, preparing to rebrand, or simply looking to enhance your current offering, our strategies are tailored to suit your brand identity.

Our Services

Public Relations

Uniqueness is at our heart, and every client's needs are specific. We take the time to know our customers, and pinpoint particular strengths and advantages in order to sharpen and focus their reputations and how they are perceived. Our strategies are tailored to each client’s particular business objectives: our start-up firms often need coverage to launch their company and new products, to develop brand awareness, while our established clients might wish to sustain and extend their existing marketing messages or revamp their identities and public persona altogether.

Media Relations

At Medialuxe, we leverage our long-standing and extensive media relationships to ensure a company's messages reach the right audiences: shareholders, stakeholders, customers, employees and the press. It's our job to make the brand shine, and to familiarize the target market with the company.

What is an effective media relations strategy?

An effective public relations strategy utilizes a variety of methods of communication and actions to attract attention from relevant reporters and influencers. Employing effective public relations tactics brings media coverage, brand credibility, and stronger relationships with the media as well as potential customers and stakeholders.

Media Relations

At Medialuxe, we work with our clients to proactively create stories that resonate with their target media and influencers while ensuring they are prepared to react to any relevant news or changing milestone related to their success. We work with our clients to ensure that we define expectations for measurement and success at the start of any program including social shares, earned media coverage and share-of-voice relative to competitors over a period of time.

Corporate Communications

Our strategies are tailored to each client’s particular business objectives: our start-up firms might need coverage to launch their company and brand, and to deliver key features and benefits to attract customers.

  • 1 Branding Strategy

    We specializes in both the big and small components of a brand. We are focused on creating a tone that elicits an emotional response that engages, captivates and motivates your audience to take action. We leverage our experience, knowledge and research to provide your company with a distinctive identity. Whether the deliverable is a logo or a complete branding overhaul, our talented team will deliver a successful brand strategy that transforms your business. A dynamic brand accentuates your differentiators and drives successful outcomes of your call to actions. The brands that we create are built upon a foundation of thorough research and reflect a collaborative creative process that incorporates a diversity of perspectives.

  • 2 Effective Branding Strategy

    An effective branding strategy is one that drives the importance of clear and compelling messaging that compels users toward the action brands desire We at Medialuxe also believe that employees are critical to how a brand is perceive and we put our expertise and experience to deliver a broad but refined strategy for all of a company’s communication needs.

Content Creation

We work with our clients to develop content that delivers the key points and stories needed to shape and refine the ongoing conversations about their companies, products and brands. We've been crafting content, press releases, ghost written articles and more for over two decades - ensuring they are positively received. We can meet all of your writing needs - marketing collateral, website content, bylined articles, thought leadership content and technical papers.

  • Digital and print content

    Medialuxe can craft articles of any length, as well as social media content, blog posts, newsletters, quotes for informed comment and more. Talk to us about your content needs and we'll craft a strategy, writing initiative and placement campaign to share the news that is professional and likely much less expensive than what you’ve paid for such services in the past.

B2B Social Media

Traditional media is no longer enough: being social media-savvy can be critical to managing your company's brand, connecting you with stakeholders and shareholders, and to controlling your story and message. But where do you start? And how do you measure results? We provide strategic services to help you build an effective social media program. We work closely with clients to develop and implement a social media strategy, deliver key messages, curate content, and impose discipline to maintain an active and engaged social media presence. Our monitoring services gauge your online successes and help identify strengths and weaknesses in maintaining a dynamic social media presence. We provide reports which collate data about your social media program’s visibility, efficacy and impact, and provide you with in-depth analysis and insights to help you leverage the ongoing discussions about your company.

An Effective Social media strategy

An effective social media strategy engages relevant reporters and influencers and generates brand awareness. Employing effective social media tactics brings brand credibility, and stronger relationships with current and potential customers and stakeholders. Today, a social media plan and strategy is not an extra. It is key for any business - large or small - for engaging with and attracting customers, media, and even potential employees. An effective social media strategy informs, educates and develops long-term value for our clients.

  • Influencer Marketing

    We see influencer marketing as a critical activity for any public relations program. Reaching key influencers in your market sector will be an important component of your overall PR program. Medialuxe will connect you with the relevant analysts and influencers in your market sector and help to develop these relationships. Our deep relationships with name brand analyst firms keep our clients top of mind, ensure inclusion in important industry reports and provide analyst expertise, reaction and opinion to be used in the PR program as informed comment for press materials or as a media source.

Media Planning and buying

Medialuxe's approach to media buying is engineered to deliver better business outcomes.

Strategy

Every channel and device has a role and its own set of strengths and weaknesses. Based on your business objectives we will connect those dots and build the most effective consumer journey.

Planning

How you buy is just as important as what you buy. We take into account current market conditions and a history of running ROI / data driven campaigns to determine the right mix of upfront, scatter, high profile opportunities, DR, programmatic, brand integrations, and branded content.

Accountability & Transparency

We are an open book and share everything—pricing, audience guarantees, delivery, clearance and even our tech stack. We do not pre-purchase media that would skew our recommendations.

LIVE VIDEO AND 360 FILMING AND PRODUCTION

A live action video could be as simple as a one minute interview with a chief exec, or a one hour drama with multiple actors and locations.

Every live action project is broken down into three key stages:

  • 1 Pre-production

    The planning for any production is simply the most important bit. This is where every piece of content is carefully thought about from a visual and content perspective.

  • 2 Production
  • 3 Post-production

LIVE ACTION FILMING

Live action is a term that refers to all filming action with cameras; it doesn’t only mean filming at a 'live' event! #Lights #Camera #Action

A live action video could be as simple as a one minute interview with a chief exec, or a one hour drama with multiple actors and locations.

Every live action project is broken down into three key stages:

Pre-production

The planning for any production is simply the most important bit. This is where every piece of content is carefully thought about from a visual and content perspective.

We have a saying: CONTENT IS KING. With careful planning you will get a lot more out of your filming day. As a general rule, one filming day should have two pre-production days.

Production

The film production is definitely the most exciting part! Filming will usually take place either in a studio or on location. Crews can range in size from a single person to upwards of fifty people.

Post-production

The editing process is where the visuals start to come alive. The same content from a single shoot could be used to make an infinite number of films. Every edit decision shapes how the finished film will turn out, which is why we make sure we truly understand your requirements from the start. Editing is all about story telling, you have to hook in the viewer and keep them engaged with the content all the way through. Once the narrative is locked down we start on a few specialist processes including: Colour grading, Sound mixing, Special FX, Adding motion graphics.

Let’s Talk

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